Logo Mock-Up (Design 1)

After researching colour palettes I figured I would use the skills I learnt earlier and put them into practical use to create a logo for my branding brief. This logo is just an initial starting point as to get a feel for the general aesthetics of my imagined company and their IP ‘Entropia’

Campfire Brand

For the first image I picked some colours I liked and just started to play around with the themes of nature, wilderness, and cold. I like the idea of playing with Juxtaposition, hence the name Campfire and the central focus on on the red/orange colours.

brand mock up

This image is a rough finalised idea, I like the idea of the logo being circular, I feel as though it wraps the information in a bubble which takes away from the distractions of letting the art run further off the page, also it adds to the central focus of the fire.

Overall I feel as though this logo could use some further development to make it a potential piece of work I’d keep for a final hand in.

 

 

Workshop 12 – Finalised Infographic Layouts

During the final week before submission I created my final output formats for my Einstein brief. This included the Mobile application and a mock up website.

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T
his image is my final rendition of the A2 poster, I’ve made slight tweaks to the information and I’ve also changed the standards graphic of Einstein and I’ve put him into a circle, this mirrors the running theme I have with Ovals and circular shapes and overall sits a lot better on the page than it did prior.


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These two images are the mobile app, for the application I wanted something light-hearted and fun, although it looks quite separate and out of place in comparison to the A2 poster I feel as though the Application works better as a standalone piece. The application however also goes well with the website created to support the other formats.

 

web

The final output is the Website. Although there isn’t much development on the side of the application and website I feel as thought it came out at the best standard I could’ve hoped for, making the need for further iterations somewhat redundant. Overall I’m happy with how there’s an overall theme with: Colour, graphics and overall presentation. I feel as though the running theme with the blue complimenting the orange works extremely well.

 

 

Workshop 11 – Presentation of Finalised Ideas

During week 11 there was an assessed presentation on my final design and intended outputs for typography. The Einstein brief was also assessed.

For this I created a Pdf from an indesign file and presented my near finished design product.

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In this presentation I’ve shown my research from prior and the development of my ideas towards final hand in standards, at this point the only outputs that are missing are my website and my Mobile applications.

Workshop 10 – Completion of Typeface

After getting part of my infographic to a near finished standard I wanted to finalise my typeface and work on getting it to a standard where it’s near the ability of practical usage. After creating some new letter forms a few weeks prior to this I decided I wanted the overall theme to match the new letters I made.

I also made slight alterations to previous letters which didn’t match the standards I wanted.


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After creating the letters: Q rs tu, prior I wanted to focus on the sharp flicks on my letters, I also focused on creating letters as descenders and Ascenders, similar to what you’d expect from old scribe writing.

As an overall typeface I’m really happy with how it turned out, and I feel as though I gained a great understanding of the software through trial and error.

Workshop 9 – Near Completion of A2 Poster

During week 9 I went back to the Einstein brief, I made further iterations on the overall design of my poster and eventually came to a near final product.

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I decided to start from scratch with my A2 poster and go for a theme which had some overall flow to it. After researching the information on Einstein’s wormhole theory I had a general idea of the audience I wanted to aim my design at along with the supporting graphics I wanted to create.

For my audience I set out to create something informative for younger teenagers, children who are potentially leaving primary school and heading to secondary. I’m also slowly starting to piece together a colour theme, for this I used to website called http://www.paletton.com this gave me reassurance with the colours I was using.

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My second iteration of the one above just expanded on the usage of vectors and the created more of a solid colour theme with the usage of Blues and Orange.