Colour Palettes – Level 2 Design

April 16, 2016Brandon Barton No Comments

Corporate Branding Identity Book – Final

After a few iterations and varying designs, I decided to take a different approach in finalising my corporate branding brief. After receiving feedback on my booklets prior I decided to try and give the book more flow and something worth looking at, in doing so I looked at other examples of corporate branding for games and I came away with an end product looking and feeling much more responsive than before.
Overall I feel as though I have taken a lot away from the branding brief, I get a sense of how meticulous you can become over displaying the products you have created, it also feels a lot better explaining to others how to use your own created vision. As a whole this brief in particular has been my favourite as a designer, learning new exciting things and experimenting and challenging my own abilities.

EXP3

EXP4

March 11, 2016Brandon Barton No Comments

Picture Book Draft – Without Text

This is the version of the picture book prior to having text added within indesign. Overall I feel as though the research taken prior towards a decisive colour palette has proven beneficial in order to get started straight away with injecting more life to the book, the theme’s running with blue and grey relating to Loneliness is very prominent I feel, and the other colours used to compliment them adds so much more than just having a plain white background.
Supporting elements on the pages such as the grass, trees and clouds were all copyright free vectors downloaded from http://www.thenounproject.com

March 9, 2016Brandon Barton No Comments

Workshop 8 – Corporate Branding Booklet

During the workshop this week I made further progress with my branding brief, in particular the Corporate branding identity booklet. The branding book consists of 16 pages detailing how the brand I have created should be used, this includes: Colour Detailing, Typography and Sizing Instructions.

This booklet is the finalised output format for the overall module and in effect wraps up all the loose ends with the other output formats I have created.

The current document only contains placeholder text and a very sparse amount of imagery, this is currently just to work out a theme and an overall document which has flow and movement, whilst staying informative by detailing the specifics of the brand.

Whilst the branding booklet is still in the early stages of development I feel as though this as my final output format ties the brief up as a whole. After this is complete my aim is to make some concept art and finalised sketches for my game.

Overall I feel as though there is some strong development, and sticking to a coherent theme makes the overall product have more visual strengths and strengthens the brand as a whole.

March 8, 2016Brandon Barton No Comments

Colour Research for Picture Book

After researching the artist who I wanted to influence my own work I decided that the next logical step from here was to research a colour palette and how to apply it to my character illustrations. The style for the picture book that I’m aiming to achieve is flat basic colours for the characters, and simple block colours for a background. Because the theme of my book is Loneliness, I researched colours which were associated with this.

“The meanings of blue are often associated with serenity, calm and spirituality. But colour symbolism can be strangely contradictory and Blue is no different. Blue also brings to mind sadness and loneliness for many.” Colour-Wheel-Artist [2008]
(http://color-wheel-artist.com/meanings-of-blue.html)

The obvious colour I associated from Loneliness was Blue/Grey, and to justify this I found some research online, however these are only 2 colours out of a potential big range for the book. Using the colours below I searched for complimentary colours using the software built in to Adobe Illustrator, in doing so I found other colours like shades of Green and Yellow to complete my palette for the Picture Book.

February 29, 2016Brandon Barton No Comments

Research for Picturebook

After researching some illustrators briefly, I decided to narrow my focus in finding an artist whose style I liked and wanted to inform my own work. After searching through examples on pinterest and google image search, I came across an Illustrator called Anita Jeram. Jeram is an illustrator of children’s books and some of her work focuses on simplistic flat colours with heavy hand-drawn characters, the style I found was something similar I wanted to replicate which I felt was achievable despite my own abilities within illustrating to be lacking.

Overall the illustrations seem simplistic, whilst maintaining an element of design which can be conveyed easily into telling a narrative for children, so I feel as though this is the most appropriate for the style I’m trying to achieve.