Module 1 (Semester B) – Page 2

March 3, 2016Brandon Barton No Comments

Corporate Branding Packages

After finalising my logo I wanted to see how well it functioned as part of an entire package you would expect a company to use. I downloaded a free PSD mock up whereby you could apply your own vector graphics to a pre-made design to see how strong it’s visual appearance is, along with the practicality of the design itself .

Overall I feel as though the logo I chose is extremely versatile in how it can be displayed, when choosing my design initially I had no context of how it’d look on paper so to speak, so creating these mock up branding packages is a good exercise to check the visual appearance of the brand and logo I was creating.

Another interesting thing I found out along the way is that just because I settled on a finalised logo it didn’t make other variants redundant, if anything it made them more applicable across different output formats.

The second branding package implemented a greyscale version of one of my logo’s and also implemented more of the orange which is present in the logo itself, overall I like the aesthetic of this package a little more through the implementation of colours and not just plain white paper, also experimenting with different logo versions is a great skill to practice when detailing how the brand/logo can be applied to different outputs.

I left the disk in this image blank simply because the digital art I’ll be creating for my IP hasn’t been finalised yet, when it has I will apply it to the disk to highlight the main goals of my company.

March 2, 2016Brandon Barton No Comments

Workshop 7 – Further Website Development and Merchandise Mock Ups

During the workshop this week I decided to make further progress and development with my branding brief, more so with the website itself. I decided to add some of my designs to the merchandise page, and experiment with the layout some more. After focusing quite heavily on how the website would fundamentally operate I realised that I lost sight of the actual theme and aesthetic I was going for, so I decided to start from scratch and create a new merchandise page.

When thinking about the design I wanted the page to be a constant scroll rather than having it link to numerous other pages, it keeps the flow of content and organisation consistent it also allows the user to look at multiple designs without needing to leave the page.
Overall I like how the website is coming along and being more coherent to an overarching theme, the placement of the logo is the same on each page and the colour scheme with the Turquoise/Blue compliments the orange flame which just makes the overall theme visually appealing.

Also during this workshop I decided to make another mock-up of where my logo could be applicable, for this mock-up rather than a T-Shirt I decided to apply it to a rucksack. the PSD files used in my mock-ups all come from https://www.piexeden.com it’s a fantastic website where free PSD files can be downloaded, and you can convert your standard SVG files into an operational design.

February 29, 2016Brandon Barton No Comments

Logo Design Applications

After creating my finalised logo I decided I wanted to try and apply it to some mock-up merchandise, to do this I downloaded copyright free PSD files and added my logo to some T-shirts. The logo’s are vector files which means the applications for them are limitless, I was able to shrink the logo down and make it applicable to t-shirts and other various outputs without a degrade in the overall quality of the type or graphic.

I created 2 designs for both male and female, using 2 previous iterations of my logo so the development wasn’t wasted. Overall I feel as though seeing my designs in a practical format makes them visually stronger than just by themselves, it’s also a nice exercise to run alongside development, it can inform design choices but it also give an indication as to whether the logo works or not.

February 27, 2016Brandon Barton No Comments

Adobe Muse – Website Mock-Up

After I had created the logo and finalised my design I decided I wanted to try and apply the graphic I made to a functioning website, in order to see how well it worked in a practical application. To create the website I decided that rather than code from scratch I would use Adobe Muse. Muse is a great tool to make a quick professional website, with operational buttons and hyperlinks along with having support for the files I created like the SVG files and Vectors which have transparent backgrounds.
After experimenting with some basic layouts I decided I wanted to keep the theme of using circles as a throwback to my very first logo. Whilst the website is very much bare bones at the moment it’s a great start to document the progress I’ve made with it, so far I have the index page, and a page linking to merchandise, the merchandise page will show some previous logo iterations and concept art for the game which can be bought.

For this website I aim to make all pages operational and link them to my work on the project. The development button links to this blog, the Entropia button will link to concept art for the game, and Awards and Review will link to a mock up page of the accolades the game has achieved.

Overall despite the website being in early stages of development I feel as though it’ll be a nice addition to other output formats which can be used to navigate through the project as a whole.

February 26, 2016Brandon Barton No Comments

Campfire Studios – Final Logo and Variations

After a lot of development and constant iterations I reached my final design. My reasoning behind choosing this design in particular is because of its strong visual appearance throughout wherever the logo is placed. Unlike other logo variations the font is consistently legible, whether it’s on a black background, or if there’s no colour for the logo it works wherever it’s placed.

The factors I took into consideration more so than a visually appealing design was it’s practicality. Whilst most of the people I received feedback from preferred other designs I feel as though my choice with this particular logo type was justified solely because it meets the criteria of a logo and it’s the most consistently practical and operational design regarding: font, legibility and colour scheme.

The alternative versions I created were simply to showcase how the existing logo on white would transfer across different backgrounds, I also added a greyscale filter to 2 of the designs to showcase how printed documentation may look without coloured ink. Overall I feel as though I have now reached a strong visual identity I can carry forwards and begin to assemble to rest of the branding portfolio with.

Black and white