Project Proposal (Design Workshop Semester B)

For design Semester B my proposal is a new video games company who have signed a partnership to Sony and the exclusive platform of PS4. This new games company will need a brand, and a concept of the IP they’re going to create.
For the brand I will produce a corporate branding package, which will include:
The Company’s Name, Documentation and examples of the usage of their Logo on official products/merchandise
As for the game, I will produce concept art, posters, and potentially a website. For concept art I will focus on the environment, items, and the main protagonist. In order to be thorough and execute this brief correctly I feel as though I will need a consistent flow of ideas, development and variations.
Overall I feel as though this brief will be challenging, but I aim to make it manageable through allotted time on different sections of my work. the first area I will work on is the branding of the company, I will look at existing companies and decide on the direction I want to take with it after research.
The outcomes for this brief are:
  • Concept Art and documentation of sketches for my IP
  • A mock up Website
  • Corporate branding (Official Documentation, Merchandise, General office items)
  • A finalised A4 Poster from the promotion of my game