Picturebook Development Plan

During the workshop of week 6 the group was given a new brief simply called “Picturebook Brief” the brief requires us to create a minimum of 8 pages regarding themes which children may find hard to deal with, the idea behind this is to get us to think about how we can deal with diffcult subject matter, and make it applicable through illustration and Typography making the topic more digestible for children.

Before setting out and creating the brief there was an obvious learning curve of what’s expected from us, and how we can tackle this. There was obviously an emphasis on some components which at first seemed somewhat commonplace and easy to overlook, however paying close attention to what’s expected, I now know that there should be a lot of attention paid to Typography and Colour, focusing on these two elements gives the book more visual coherence and overall makes the end product a lot better.
During the early stages of the brief I will focus on colour palettes and typography research, this should help inform the end product and make it a lot more professional. One final element I will look at will be the ability to rework and change ideas, a lot of the time designers think what they’re doing is final and good enough to submit as an end product, this is something I want to avoid unless I’m 100% certain of my own ideas.

Development Plan

The development plan for this brief will detail a time schedule of all the elements I’m working towards and when I want them completed by. I feel as though time plans are a good tool to use and stick to so as you understand how to spend on each component.

 

Week 6 – Research/Project Planning Stage

  • Name for the PictureBook
  • Research on inspirations (Artists, Authors)
  • Look at examples I want to influence my work on
  • Progression with the Design/Overall Branding

Week 7 & 8 – Concept art and further ideas development

  • In-depth picturebook research (What conventions do I follow, examples of how to compose a narrative for kids, how to make the end product look/feel thematically appropriate? )
  • Rough sketches (Concept art, Character art)
  • Experiment with Typography (how does it look/feel with supporting illustrations)

 

Week 9- Further Illustration Exploration 

  • Finalised Title (Reach a point where I know what I can improve for the cover/title)
  • Typography evaluation, new choices from old, variations and how well it works
  • Further Character concept art, Settings for the book, Environments Etc.
  • Upload Sketches – Evaluate Likes/Dislikes
  • Further develop environments, showcase potential settings for the character

 

Week 10 & 11 -(Easter) Final Tweaks

  • Finalised Illustrations (What character am I using? What Environments/Themes?)
  • Room for improvements (Are the sketches representing of the book enough positively? Room for tweaks?)
  • Finalised Colour Palettes

Week 10 onwards – Polishing final output

  • Have a finalised booklet 8/10 pages
  •  Character development finalised uploaded to blog separately
  • Colour Palette and supporting work uploaded to blog
  • create final Pdf for the semester, uploading both projects.

 

Research & Source Material

https://uk.pinterest.com/search/pins/?q=illustration&rs=typed&0=illustration%7Ctyped

Campfire Studios – Final Logo and Variations

After a lot of development and constant iterations I reached my final design. My reasoning behind choosing this design in particular is because of its strong visual appearance throughout wherever the logo is placed. Unlike other logo variations the font is consistently legible, whether it’s on a black background, or if there’s no colour for the logo it works wherever it’s placed.

The factors I took into consideration more so than a visually appealing design was it’s practicality. Whilst most of the people I received feedback from preferred other designs I feel as though my choice with this particular logo type was justified solely because it meets the criteria of a logo and it’s the most consistently practical and operational design regarding: font, legibility and colour scheme.

The alternative versions I created were simply to showcase how the existing logo on white would transfer across different backgrounds, I also added a greyscale filter to 2 of the designs to showcase how printed documentation may look without coloured ink. Overall I feel as though I have now reached a strong visual identity I can carry forwards and begin to assemble to rest of the branding portfolio with.

 

white one

 

greyyy yoooo

Black and white

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