Design – Page 2 – Level 2 Design

March 3, 2016Brandon Barton No Comments

Corporate Branding Packages

After finalising my logo I wanted to see how well it functioned as part of an entire package you would expect a company to use. I downloaded a free PSD mock up whereby you could apply your own vector graphics to a pre-made design to see how strong it’s visual appearance is, along with the practicality of the design itself .

Overall I feel as though the logo I chose is extremely versatile in how it can be displayed, when choosing my design initially I had no context of how it’d look on paper so to speak, so creating these mock up branding packages is a good exercise to check the visual appearance of the brand and logo I was creating.

Another interesting thing I found out along the way is that just because I settled on a finalised logo it didn’t make other variants redundant, if anything it made them more applicable across different output formats.

The second branding package implemented a greyscale version of one of my logo’s and also implemented more of the orange which is present in the logo itself, overall I like the aesthetic of this package a little more through the implementation of colours and not just plain white paper, also experimenting with different logo versions is a great skill to practice when detailing how the brand/logo can be applied to different outputs.

I left the disk in this image blank simply because the digital art I’ll be creating for my IP hasn’t been finalised yet, when it has I will apply it to the disk to highlight the main goals of my company.

March 3, 2016Brandon Barton No Comments

Initial Picture Book Draft

The initial sketches of the picturebook involved 3 different poses of wolves, with 3 different emotions highlighted through the face/eyes. Whilst the picture book at this current stage is very primitive I feel as though it’s a great start for further development. On the first page I also experimented with a colour for the main wolf, this will later be used to distinguish the most prominent character from the others. The font used at this current stage is Futura, I feel as though it makes for easy reading, and is legible regardless of what background I put it on.
Whilst the setting or some of the theme’s may change throughout the process of creating this book I feel as though it’s good to reflect on the very early stages regardless, it helped me a lot throughout the branding brief and I feel it’ll do the same for this brief too. Overall I’m confident with the progress and development at an early stage.

page 2-01

page 3-01

February 29, 2016Brandon Barton No Comments

Research for Picturebook

After researching some illustrators briefly, I decided to narrow my focus in finding an artist whose style I liked and wanted to inform my own work. After searching through examples on pinterest and google image search, I came across an Illustrator called Anita Jeram. Jeram is an illustrator of children’s books and some of her work focuses on simplistic flat colours with heavy hand-drawn characters, the style I found was something similar I wanted to replicate which I felt was achievable despite my own abilities within illustrating to be lacking.

Overall the illustrations seem simplistic, whilst maintaining an element of design which can be conveyed easily into telling a narrative for children, so I feel as though this is the most appropriate for the style I’m trying to achieve.

February 29, 2016Brandon Barton No Comments

Initial Character Development

For the second brief of Semester B, we were tasked with creating a children’s book dealing with difficult themes, yet making it digestible and not too heavy for children. For this brief I played around with some different character designs, my first was a snake, but after choosing my theme I found it difficult to apply the character I designed.
The next sketches I made were some general facial expressions along with some sketches of wolves, to make these I drew them by hand, and scanned them with Adobe Capture. Capture allowed me to turn hand-drawings into instantly editable vectors compatible with Adobe Illustrator, from here I tidied them up and made supporting graphics to go along with them.

February 29, 2016Brandon Barton No Comments

Logo Design Applications

After creating my finalised logo I decided I wanted to try and apply it to some mock-up merchandise, to do this I downloaded copyright free PSD files and added my logo to some T-shirts. The logo’s are vector files which means the applications for them are limitless, I was able to shrink the logo down and make it applicable to t-shirts and other various outputs without a degrade in the overall quality of the type or graphic.

I created 2 designs for both male and female, using 2 previous iterations of my logo so the development wasn’t wasted. Overall I feel as though seeing my designs in a practical format makes them visually stronger than just by themselves, it’s also a nice exercise to run alongside development, it can inform design choices but it also give an indication as to whether the logo works or not.